Operation Policy

Ensure Stability and Reliability

Transmit advertising information for commercial purposes

KakaoTalk gives priority to service operations centered on free connection and communication between users but strongly counteracts an illegal transmission of commercial advertising information (hereinafter "Illegal Spams") via KakaoTalk. In addition, the act of sending Illegal Spams for the purpose of promoting a Kakao Talk profile or a chat room (including an Open Chat room) is also prohibited.

Anyone who wants to send commercial advertising information via electronic transmission medium shall obtain explicit prior consent from a recipient and abide by relevant laws and regulations, such as marking the information as a commercial advertisement and ensuring that the recipient can easily withdraw the prior consent.

KakaoTalk thereby provides various services such as KakaoTalk Channelopen a new window, KakaoTalk Biz Messageopen a new window, and the like to help its users or corporate users transmit commercial advertising information pursuant to relevant laws and regulations.

If Kakao confirms, through user reports, that a user has engaged in any of the following actions without explicit consent or by exploiting system vulnerabilities, it may restrict the responsible user's access to part or all of KakaoTalk services. If a user sends advertising information related to clearly illegal activities or sends spam messages of same or similar content using multiple accounts, please note that the relevant user may be immediately and permanently restricted from using the entire KakaoTalk service functions.

  • Any act of transmitting commercial advertising information
  • Any act of continuously inviting the relevant user to a group chat room to send advertising information or communicate commercial content, such as promotion or enticement of a visit
  • Any act of repeatedly transmitting the same or similar messages after being invited to multiple group chats created for spreading advertising information or commercial content, including promotion or enticement of a visit
  • Posting or sending commercial content, such as advertisements, promotions, or solicitations for visits, to another user’s posts or spaces, or engaging in activities such as “likes,” “friend requests,” or “commenting” for commercial purposes

In addition, chatrooms, profiles, or content that contain the following information may have their visibility in search results or content exposure restricted, and the use of some or all KakaoTalk services may be restricted for the administrator of the chatroom (including the host, co-host, and actual operator) or users identified with the following content.

  • If the owner of a KakaoTalk profile, content, or the owner of a chat room including an Open Chat room or the admins thereof transmit commercial information via text message using their or other user’s account or post them onto another user’s board or space
  • If the company has received requests from multiple users and institutions to act upon an illegal messaging of advertising information
  • If the service of transmitting advertising information is provided via KakaoTalk
  • If an open chat room or open profile sells or promotes illegal programs for transmitting advertising information via KakaoTalk
  • If an open chat room or open profile recruits people or seeks a job to provide service of transmitting advertising information via KakaoTalk

Furthermore, Kakao may restrict the visibility of advertising information, promotional content, or content that invites visits when it is confirmed through reports that such content is repeatedly sent to multiple users, causing user fatigue or discomfort, or when it poses a risk to the stable operation of the service. In this case, you may face restrictions in accessing the content or using related services through KakaoTalk.