Safety Report/Enforcement

EnforcementKakao shares data on service restrictions imposed due to Operation Policy violations.

Posts and Comments

Kakao is working to ensure that users can freely express their everyday lives and interests while communicating in a safe environment.

Talk Profiles and related posts/comments are content for which users can directly set the visibility scope — such as friends-only, only-me, or search permissions. To protect users' privacy, Kakao does not view this content in advance. When a user submits a report using the "Report" feature within the service, we determine whether the reported content violates relevant laws, our terms, or the Operation Policy and apply service restrictions accordingly.

Short-form posts and comments, on the other hand, are public content that anyone can discover and access through the "Now" tab or via links; because they can be exposed to a much broader audience, stricter operating standards are applied. Kakao manages the "Now" tab so that only content suitable for all ages is surfaced for discovery, and continuously monitors via AI technology and the operations workforce to ensure harmful content is not displayed. Because the service is also used by children and youth, the Short-form area additionally applies separate minor protection measures to prevent excessive use.

This report contains data on measures taken in Talk Profiles and related posts/comments, Short-form posts and comments, and public-vote areas.

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Summary

Starting from the second half of 2025, service restrictions on Talk Profiles have been moved from the General Chat area to the Posts and Comments area and are aggregated as Posts and Comments metrics together with related posts and comments. In line with the reorganization of the Posts and Comments service, the report scope has also been expanded so that reports between friends are now possible.

In the second half of 2025, approximately 82K accounts were subject to service restrictions in the Posts and Comments service.

Talk Profile and related posts/comments In the second half of 2025, approximately 53K accounts in the Talk Profile and related posts/comments area were subject to service restrictions.

By reason, Fraud and Impersonation accounted for the largest share at 68.3%, followed by Profanity, Hate Speech, Violence, and Hatred at 15.1%, Illegal Goods & Services at 7.5%, Obscene・Sexual Behavior at 6.5%, Investment Advising and Related Policy Violations at 2.2%, and Other reasons at 0.4%.

Following the September 2025 KakaoTalk profile UX update and the expansion of reportable targets (now also available between friends), the monthly number of restrictions increased rapidly from October and maintained a stable level through year-end. In particular, the Talk Profile post and comment area is a new area for which reporting became possible after September, and is observed to have settled in quickly from October onward.

Fraud and Impersonation accounted for the largest share in the Talk Profile area. Approaches disguised as official consultation channels or winner notifications, and impersonation profiles using titles such as "representative" or "manager" were repeatedly observed. Traces of suspected automated account creation — such as the same nickname being repeated in bulk — were also observed.

Profanity, Hate Speech, Violence, and Hatred occurred primarily in posts and comments, with the dominant patterns being aggressive expressions targeting specific individuals — typically arising in contexts of community conflict or emotional venting.

Obscene・Sexual Behavior was partially observed in posts and comments occurring within friend relationships. Kakao revised its policy to allow reporting even within friend relationships, providing a path for users to directly respond to such content.

Illegal Goods and Services, as well as Investment Advising and Related Policy Violations, were primarily associated with entertainment-voucher cashing, private loan promotions, gambling-site promotions, and leading-recruitment profiles using titles — all observed to gradually increase through November.

Short-form posts and comments In the second half of 2025, approximately 29K accounts in the Short-form area were subject to service restrictions, and approximately 98% of those accounts were comment authors.

By reason, Profanity, Hate Speech, Violence, and Hatred accounted for the largest share at 86.9%, followed by Obscene・Sexual Behavior at 11.3%, Other Content Inappropriate for Youth at 0.9%, Illegal Spam and Service Disruption at 0.6%, and Other reasons at 0.4%.

Short-form is a service newly launched in September 2025. Restrictions increased rapidly from October — early in the launch — peaked in November, and then turned downward in December. This is interpreted as the natural stabilization of incoming reports following launch, combined with the establishment of continuous AI-and-operations monitoring, bringing the area into an overall stable phase.

Given the public nature of Short-form, content-level monitoring plays a key role: of the content restricted in the second half of 2025, 94.2% was proactively detected and acted on by AI technology and the operations workforce ahead of user reports. In addition, the "Now" tab is managed separately so that only content suitable for all ages is surfaced — applying, in parallel, criteria that exclude from exposure content inappropriate for recommendation to children and youth, even when it does not amount to a policy violation.

The dominant share of Profanity, Hate Speech, Violence, and Hatred reflects the nature of comments — where emotional expression between users tends to concentrate. Although the share is small, in the "Other" category, Fraud and Impersonation patterns such as phishing-style comments impersonating institutions and side-hustle approaches inducing external contacts were identified and promptly addressed. Illegal Spam and Service Disruption showed a temporary increase in November before stabilizing in December.


The second half of 2025 in the Posts and Comments area was a period in which user participation and the scope of monitoring expanded together — through the expansion of Talk Profile reporting and the launch of Short-form. The report-based response system in the Talk Profile area and the AI-and-operations continuous monitoring system in the Short-form area operated as the central protection mechanisms, with the two systems applied in parallel. Kakao plans to continuously refine its detection logic based on signals of accounts suspected of repeated or bulk creation and on report-accumulation patterns, while advancing AI-based proactive-detection capabilities, so that harmful content is prevented from spreading in both areas and user safety is strengthened.

Talk Profile and related posts/comments

Talk Profile and related posts/comments are content for which users can directly set the visibility scope — friends-only, only-me, or whether to allow search. To protect users’ privacy, action on this content is taken based on user reports.

How many accounts in Talk Profile and related posts/comments were restricted because they were reported?

Accounts
0
25K
50K
75K
100K
2024 H1
2024 H2
2025 H1
2025 H2
How was the data calculated? (i): Number of unique accounts with a history of full KakaoTalk service restrictions, partial service restrictions, or content restrictions (e.g., search/exposure limits) during the relevant period

Why were accounts restricted in Talk Profile and related posts/comments?

Total53,014
Fraud & Impersonation36,233(68.3%)
Profanity, Hate Speech, Violence & Hatred8,006(15.1%)
Illegal Goods & Services3,954(7.5%)
Obscene・Sexual Behavior3,456(6.5%)
Investment Advising & Related Policy Violations1,163(2.2%)
Other202(0.4%)
How was the data calculated? (i): Number of unique accounts with a history of operator-imposed service restrictions or content restrictions (e.g., search/exposure limits) during the relevant period

For details on each policy, please click the button next to it.

How quickly was reported content in Talk Profile and related posts/comments handled?

Within1 hour83.3%
Within 1 hour83.3%
Within 1–4 hours12.5%
Within 4–8 hours3.0%
More than 8 hours1.2%
How was the data calculated? (i): Distribution of handling times (time between report submission and action) for content classified as Operation Policy violations through operator review during the relevant period

Reported content is quickly reviewed and addressed by expert reviewers and our Automated Monitoring System. Kakao continuously improves its systems so that swift action can be taken against accounts engaged in policy-violating activities, and monitors trends in the volume of incoming reports to ensure that an appropriate operations workforce is in place. Even so, unexpectedly large inflows of reports may affect processing time.

Short-form posts and comments

Short-form posts and comments are public content that anyone can discover and access through the "Now" tab or via links. Kakao operates the "Now" tab so that only content suitable for all ages is surfaced for discovery, and uses continuous AI-and-operations monitoring to ensure harmful content is not displayed.

How many accounts in Short-form posts and comments were restricted based on user reports or system detection?

Accounts
0
25K
50K
75K
100K
2024 H1
2024 H2
2025 H1
2025 H2
How was the data calculated? (i): Number of unique accounts in the Short-form area with a history of full KakaoTalk service restrictions or content restrictions (e.g., exposure limits) during the relevant period

Content detected through user reports goes through operator and system review; depending on the violation, light measures may limit only the visibility of the content in the "Now" tab and other search results. However, when content is clearly harmful to children or youth, when unhealthy intent is unmistakable, or when the information is plainly illegal, additional measures such as restricting the content creator's service use and hiding the content from view may also be applied.

Why were accounts restricted in Short-form posts and comments?

Total28,989
Profanity, Hate Speech, Violence & Hatred25,188(86.9%)
Obscene・Sexual Behavior3,289(11.3%)
Other Content Inappropriate for Youth247(0.9%)
Illegal Spam & Service Disruption160(0.6%)
Other105(0.4%)
How was the data calculated? (i): Number of accounts subject to operator- or system-imposed restrictions during the relevant period

For details on each policy, please click the button next to it.

How much of the harmful content in Short-form posts and comments was proactively addressed by system detection before user reports?

Action beforereport94.2%
Action before report94.2%
Action after report5.8%
How was the data calculated? (i): Share of restricted content addressed through proactive system detection versus user reports during the relevant period

For Short-form posts and comments, in addition to user reports, AI technology and the operations workforce continuously monitor and detect harmful content to manage exposure in the "Now" tab and elsewhere.

The proactive action rate refers to the share of cases where Kakao identified and acted on harmful content before a user report.

How quickly was reported or system-detected content in Short-form posts and comments handled?

Within1 hour87.5%
Within 1 hour87.5%
Within 1–4 hours9.4%
Within 4–8 hours2.5%
More than 8 hours0.6%
How was the data calculated? (i): Distribution of handling times (time between report submission or content creation and action) for content classified as Operation Policy violations through operator or system review during the relevant period

Reported content is quickly reviewed and addressed by expert reviewers and our Automated Monitoring System. Kakao continuously improves its systems so that swift action can be taken against users engaged in policy-violating activities, and monitors trends in reports and in content creation/editing to ensure that an appropriate operations workforce is in place. Even so, unexpectedly large inflows may affect processing time.